Mid-South Fencing

Executive Summary

• Business Name: Mid-South Fencing
• Location: Tipton County, TN
• Business Model: Specialize in quoting, selling, and supervising fence installations, subcontracting all physical labor.
• Target Market: Residential homeowners and small commercial clients.
• Mission: Provide high-quality fencing solutions with exceptional customer service.
• Long-term Vision: To become the leading fencing solutions provider in the Mid-South region, known for quality, reliability, and innovative service offerings.
• Revenue Model: Markups on subcontractor costs and project management fees.

Market Analysis

Demand: Consistent need for fencing in Tipton County due to growth and renovations. The county has seen a 5% increase in building permits year-over-year, indicating a strong demand for new construction and related services like fencing. Additionally, the average homeowner in the area spends $5,000 on renovations every 5-7 years, which often includes fence replacements or upgrades.

Competition: Differentiate with superior service and pricing. Our main competitors include "Tipton Fencing" and "County Wide Fences," who primarily focus on standard installations with limited customization options. Their pricing is competitive, but customer reviews indicate inconsistencies in service quality. There are also several smaller, independent contractors who often lack the professionalism and project management skills that Mid-South Fencing will provide.

USP: Expert project management without high overhead costs. We offer a seamless experience for clients, from initial consultation and design to final installation, without the burden of managing the labor ourselves. Our focus on quality control and customer communication sets us apart.

Legal Structure and Licenses

Operations

Subcontractor Management: Vet for quality, create contracts. We will implement a rigorous vetting process for subcontractors, including background checks, license verification, and insurance confirmation. We will also evaluate their past work and customer reviews. Detailed contracts will outline project scope, timelines, payment terms, and quality standards. We will also provide ongoing training and performance evaluations to ensure consistent quality.

Project Management: Quote, schedule, supervise. Our project management process will involve a detailed initial consultation with the client, followed by a comprehensive quote that includes materials, labor, and our management fee. We will use project management software (e.g., Jobber) to schedule projects, assign tasks to subcontractors, and track progress. On-site supervision will ensure that the work is completed to our standards and the client's satisfaction.

Customer Service: Focus on communication and follow-ups. We will prioritize clear and consistent communication with our clients throughout the entire process. This includes providing regular updates, promptly addressing any concerns, and conducting thorough follow-ups after project completion to ensure customer satisfaction. We will also implement a customer feedback system to continuously improve our services.

Marketing and Sales

• Branding: Logo, business cards.
• Website: Parker will do it.
• Advertising: $100–$300/month (local ads, social media).
• Networking: Local business groups.
• Referrals: Incentives for customers.

Financial Projections

Owner Contributions and Earnings

Assuming an equal split of initial investment and ongoing responsibilities among the three owners: Parker, Lee, Matt.

These projections assume an equal distribution of responsibilities and profits. The actual distribution may vary based on agreed-upon roles and performance.

Growth Strategy

Expand services, target nearby counties, form partnerships, and boost digital presence.